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How Brands Are Born is a new digital series featuring the origin stories behind the world's most impactful brands. Through our production company Original Stories Media, we're proud to have spotlighted the founders of some of the most influential and innovative brands, including Patron Tequila, Paul Mitchell, Beautycounter, Drybar, Sugarfina, Sweetgreen, Beyond Meat, Rails, The Giving Keys, Omaze, Carbon38, GT's Living Foods, and Beauty Bakerie, to name a few.

Leaders like Richard Branson, Sara Blakely, and Elon Musk change the world by building legendary companies. To do that, they tell legendary stories. A good story has the power to take us to new places. To make us laugh. And to make us cry.  As a media company devoted to cinematic storytelling, we're passionate about capturing the faces behind the feats and the hearts behind the brands. We produce branded content for world-class businesses. Connect with us to learn how we can help tell your story and grow your brand.

 
 
 
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MEET KRISTEN ALDRIDGE

Creator, Director, Producer & Host

Emmy-winning journalist and brand storytelling expert Kristen Aldridge is the creator, director, producer and host of How Brands Are Born. With over two decades of experience in the media industry, she has created content garnering millions of views for hugely successful platforms including Entrepreneur, ESPN, ABC, CBS, Yahoo!, and SHAPE.

What separates the boldest among us? What defines and delineates the daring? How can we activate the ethos of the empire builders? After hundreds of interviews with the world’s most iconic individuals from John Paul DeJoria to Richard Branson to Ibtihaj Muhammad and beyond, Kristen was inspired to create How Brands Are Born to shine a light on all the remarkable companies changing the world one big, bold dream at a time.

As Founder and CEO of Original Stories Media, her mission is to help leaders reveal their most authentic selves so they can more effectively unleash their vision, inspire their culture, and bring deep value to the marketplace.

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MEET YAYO AHUMADA

Director of Photography

As an Emmy-nominated Director of Photography, filmmaking has been a longtime passion for Yayo Ahumada.

Throughout his illustrious career he’s worked with countless high-profile clients including Marie Kondo, Rosie Huntington-Whitely, Josie Maran Cosmetics, The Food Network, Clinique, Chobani, Del Taco, Frigidaire and Starbucks, to name a few.

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MEET RYAN HOOG

Editor + Motion Graphics Designer

It was at a very young age that Ryan discovered his love for art, design, technology, and above all, storytelling. After graduating from Biola University’s film program, he’s had the privilege of working with many A-list clients including The Walt Disney Company, Lionsgate, Academy of Motion Pictures Arts and Sciences, Marvel, Nickelodeon, and other world-renowned brands.

 
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